The OneTrust and Adobe integration empowers organizations to deliver personalized experiences at scale while honoring customer consent and global privacy regulations. OneTrust ensures that customer consent and preference data is transparently collected and stored, while Adobe RTCDP activates that data for marketing, business, and creative initiatives. Together, we help brands build trust, unlock the full value of first-party data, and future-proof their marketing strategies in a privacy-first world.
Privacy-first personalization with OneTrust and Adobe
“The joint capabilities of OneTrust and Adobe are an important unlock for marketers, enabling teams to drive personalization at scale while also building trusted, consent-driven relationships with customers.”
– Ryan Fleisch, Senior Director, Adobe
How the OneTrust + Adobe integration preserves trust and unlocks customer value
By embedding real-time consent and customer preference signals into Adobe Realtime Customer Data Platform (RTCDP), the partnership ensures that every profile, segment, and campaign is powered by trusted, personalized, and compliant data. Smarter targeting and personalization are made easier when consent lives with the data.
On-demand webinar coming soon...
Personalize marketing and maintain compliance
- Capture and centralize consent with OneTrust’s consent and preferences solutions, creating auditable and durable records
- Sync consent and preference signals directly into Adobe Experience Platform to enrich profiles and deliver personalized, compliant experiences
- Configure cookie categories to align with Adobe Experience Cloud ID Service, ensuring user preferences flow seamlessly into Adobe’s framework
Automate data use governance
- Natively enforce real-time consent policies across Adobe services
- Align audience creating and campaign activations with GDPR, CCPA, and other global privacy frameworks
- Automate policy enforcement from collection to activation
- Reduce manual compliance overhead and ensure consistent enforcement across systems
Optimize marketing ROI
- Improve campaign engagement and relevance by understanding and honoring customer preferences
- Build rich and robust first-party customer data profiles while reducing regulatory and reputational risks
- Scale personalization while maintaining compliance and audit trails
About Adobe
Adobe empowers individuals and organizations to imagine, create, and deliver exceptional digital experiences. Through industry‑leading solutions spanning creativity, document productivity, and customer experience management, Adobe helps teams collaborate, be more productive, drive business growth, and bring remarkable digital experiences to life.